Struggling with your sales page conversions? In this episode, I’m going to cover a few things you can A/B test on your sales page this year, and then further down in the post, I’ll give you some examples of great sales pages.
Sales page strategies
I know sales pages can be a little overwhelming because there are a lot of options. There are a lot of preferences when it comes to the sales pages. So I just want to give you a few things you can test out on your sales page this month.
Test your sales page headline
The first thing that you can test is your headline. Now I know we probably all know you should use a strong headline, talk about the benefits or what the sales page is about, because just having the name of your course at the top of the page is not enticing.
But you could test two ways of putting your headline at the top of the page. It could be a question like, do you want to lose weight? The right people are going to say yes, and then keep scrolling.
Or if you don’t want to put a question, then put just a clear articulation of what the benefits are from your service or product, like get ripped abs in 60 days.
Or watch it here:
Sale notification plugins
The next thing you could test is having a live sale notification plugin used on your site. Now this really only applies to those who are doing physical or digital products, but this can be really beneficial. You’ve probably seen it on some websites in the past where it’s like Ginny from Oregon bought XYZ.
Some options to try:
Add a video to your sales page
The next thing you could test on your sales page is having a video! Video on sales pages has been shown by research to increase conversions by up to 86%. It doesn’t need to be a long video, like one to two minutes because we have really short attention spans. It doesn’t have to be fancy, it could literally just be you in your office recording on your phone. It can be really simple, but video can be really powerful on sales pages.
If you can get clients or customers to also record video testimonials, you could do another video lower on the sales page with the video testimonial there.
The other thing you could test is having the video autoplay when people come to the page. Personally, I hate the idea of trying a video autoplaying on a page, because I think we all hate that. But it is something to test!
Client testimonials
Speaking of testimonials, that’s another thing to test on your page. You can test the placement, the length, and you can also test whether or not you include photos along with the testimonial.
Now, I know you might be thinking of like before and after photos, it doesn’t even have to be that. It can literally just be a photo, like a headshot of the person giving the testimonial because that adds another layer of proof that this person is real.
Add case studies to your sales page
Another thing you can test is case studies. Now, having case studies on your sales page can definitely add some length. And if you hate long sales pages, you’re going to have to be strategic about how you do this.
For instance, one thing you could do is just have one case study, there’s nothing that says you have to have seven case studies. It could just be one, you could have like hey, here’s Katie, here’s a picture of her. This is a little snippet of where she was when we started, and here are three bullet points of the results that she got. Or you could try out is just having some links to case study blog posts that are available on your website. So maybe there’s only a snippet of a case study and they say like read more or hear other case studies.
Test the button colors on your sales page
You can always test button colors, and you can also play with button sizes for that matter. But really what’s important is using button colors that really stand out. If your whole page is pink and yellow, because that’s your brand colors, you don’t also want to use that same shade of pink on the sales page, because it’s going to blend in.
You want them to be easy to find. So that when people are kind of skimming through the sales page, (because yes, people do just skim through your sales page a lot of the time), you want it to be easy to find.
So if you’re using pink and yellow, you might use like a darker red or a certain shade of blue–there are lots of options that whatever fits into your brand colors. Use a color that’s not the dominant color on your sales page.
Test a countdown timer
So this could really apply to any service or product, but it really applies during launches, or if you’re doing a tripwire. So a tripwire is, hey, you bought this thing, or you signed up for my email list to get this free guide, and you’d get redirected to another page for another offer that’s 50% off for the next 10 minutes.
But you have to “buy now,” and that can really encourage people to buy your other product because it’s only available for a limited time. It can also be a certain product that is not available usually.
Now, again, I know that there are a lot of things that go into sales pages, and it can feel a little overwhelming. But these are all very easy things to test out, I usually recommend that you test out some of these things for about 30 days. And I would really recommend only changing one of these at a time, otherwise you’re not going to know which thing works or which thing is hurting sales.
Sales page examples in 2022
Membership Sales Page
Katie’s sales page (designed by Davis Humphries) is for her book writing membership, and is a great mix of fun with color and texture, without being overwhelming or distracting. Her sales page is definitely on the longer side, and adding in the different design elements really helps keep people engaged!
Course Sales Page
Alex’s course sales page (designed by me!) is simple, and clearly articulates what is inside the course. You’ll see if you go to the sales page, we emphasized and broke up what is inside each module for the parents. We didn’t use a lot of texture on this page, and instead focused on photos. I love that Alex was intentional about including diversity on her course sales page!
High-end sales page
Styled Stock Society’s membership sales page (designer unknown) is very simplistic but because of the fonts, icons, and colors, also has a very luxurious feel. Not only do they show some of their photos and collections, but they show examples of their photos in use by their members. This is a GREAT thing to include on your sales pages, if it applies to your product.
Physical therapy sales page
Lance’s physical therapy sales page (designed by me!) utilizes color blocking to break up the different services available. Sometimes, you don’t need a separate sales page for every single offer you have, especially if the services are pretty similar in nature. For Lance, there was no need to write a long sales page for his different offers.
Group coaching sales page
Ashley’s group coaching program sales pages (designed by Hello Magic Studio) is pretty simple, and keeps the users engaged with large imagery. What I love about this sales page is the amount of white space on the page between different sections and elements! You want your sales page to be a good experience, not overwhelming.
Sales page design
Are you looking for a new sales page for your business, or maybe a whole new website? I can help! I offer sales page design within my half-day retainer or you can check out my other full design packages. Sales pages are important and can be the difference between conversions or… crickets!
