First, let me say something that might not feel true yet: that awkward hesitation when someone asks for your website link? The urge to say “Oh, just ignore XYZ” when you send it? That’s not just embarrassment. It’s a signal—a really useful one.
It’s trying to tell you something about where your business is right now and where you’re actually meant to go next.
I know, I know. It just feels like an uncomfortable moment you want to move past. But stick with me for a minute, and I think you’ll see what I mean.
I’ve worked with dozens and dozens of health and wellness professionals—therapists, dietitians, trainers—who are amazing at what they do. And I’ve noticed something: the ones who feel the most disconnected from their website? They’re usually the ones on the verge of a big business breakthrough.
The problem isn’t them—it’s that their site is still stuck in an earlier version of their business.
And instead of seeing that “ugh” feeling as a problem, the ones who actually grow? They recognize it as a signpost—a flashing neon arrow pointing them toward what’s next.
Let me tell you about Sarah, a dietitian I worked with.
Sarah’s story: from website shame to website confidence
When Sarah reached out to me, she had been running her practice for about four years and was shifting into a new niche. But every time a potential client asked for her website, she’d send the link with a disclaimer.
“Oh, just ignore the outdated services page—I haven’t had time to update it.”
“I know the design isn’t great, but I promise I know what I’m talking about!”
She wasn’t just embarrassed—she felt like her website was actually undermining the credibility she had worked so hard to build.
And honestly? She wasn’t wrong.
Her site still reflected the early days of her business—when she was just trying to get something up and running, when she wasn’t as clear on her niche, when she didn’t have the same level of expertise she does now.
She was playing bigger, but her website still made her look like she was playing small.
If you feel that same cringe, ask yourself:
I want you to try something with me. The next time you feel hesitation before sharing your website, pause and ask yourself:
1️⃣ What exactly makes me want to apologize for it? The design? The outdated services? The lack of clarity in the messaging?
2️⃣ Does my website still match where my business is today—or is it stuck in an old version of me?
3️⃣ If my website were actually aligned with the quality of my work, how much more confident would I feel sending it?
Because here’s the truth: your business isn’t “too small” for a great website.
The hesitation you feel? It’s proof that you’ve grown past the DIY, pieced-together phase. It’s proof that you’ve outgrown the website that got you here—and that it’s time for one that will take you further.
What that cringe might actually mean
If you constantly feel the need to explain or apologize for your website, it’s probably telling you one (or more) of these things:
🔹 Your business has evolved, but your website hasn’t caught up.
You’re offering new services, speaking to a different audience, or shifting your niche—but your website is still reflecting the past.
🔹 Your website is underselling your expertise.
You know you’re qualified, but your site still looks DIY or outdated. And that disconnect? It’s making you second-guess yourself.
🔹 You’re unintentionally making it harder for potential clients to trust you.
Like it or not, people make snap judgments based on your website. If it feels unclear, outdated, or disorganized, they might assume your business is unclear, outdated, or disorganized.
🔹 You’ve been relying on social media, but you’re starting to see the cracks.
Social is great, but it’s exhausting to be constantly posting just to stay visible. You know you need a website that works for you 24/7—not just when you have the energy to show up online.
Okay, what’s the next step?
Here’s what I tell people:
Step 1: Write down exactly what you wish your website reflected about you.
Not what it looks like now, but what you want it to communicate—your credibility, your expertise, your authority.
Step 2: Pay attention to the moments you hesitate.
The next time someone asks for your website link, notice why you feel the need to explain or apologize. That’s your cue for what needs to change.
Step 3: Instead of brushing off that cringey feeling, use it as fuel.
You deserve a website that makes you excited to send the link. One that makes people say, “Wow, I need to work with them.”
Back to Sarah…
Once she recognized that her hesitation wasn’t just about “not liking her site” but about it actively holding her business back, she finally decided to fix it.
We rebuilt her website to actually reflect her expertise, her evolved services, and the true value she brings to clients.
And when she launched it? She stopped apologizing. She started proudly sending her link—knowing it positioned her exactly as the authority she is.
So, what’s your website telling you?
If you keep feeling that hesitation, take it as a sign—not to ignore, but to act on.
Your website should not be a source of embarrassment.
If you’re ready to feel confident sending your website link (instead of apologizing for it), let’s make that happen.
