If you’re a diabetes educator running a private practice, you already know how much misinformation is out there. Every day, clients are bombarded with “quick fixes” and self-proclaimed experts with zero credentials pushing the latest diet fad. It’s frustrating (to say the least).
But here’s the thing—people are looking for you. They just need to find you first. And that’s where your website comes in.
I get it. I’m a Type 1 diabetic myself, and I’ve spent years navigating the mess of bad advice, conflicting opinions, and straight-up nonsense that floods the internet. That’s why I care so much about helping qualified experts—like you—get seen online. Your expertise is needed. But if your website isn’t working for you, you’re missing out on clients who are actively searching for support.
Let’s talk about how to make your website do the heavy lifting, so you can spend less time chasing leads and more time helping people manage their health.
Your Website Should Work as Hard as You Do
Your website isn’t just a business card. It’s your hardest-working employee (minus the coffee breaks and PTO). It should:
✔️ Educate potential clients (so they trust you before even booking a call).
✔️ Capture leads (because growing an email list = future clients).
✔️ Book consults while you sleep (automation is your best friend).
If your site is just sitting there collecting dust while you hustle on Instagram, we need to talk. Social media is great, but it’s rented space. A well-designed, SEO-optimized website gives you long-term visibility and stability.
Stand Out as a Trusted Diabetes Expert
You know you’re not the only diabetes educator out there.
But the good news? Most people in your space aren’t positioning themselves as true experts. They’re blending in, using generic messaging, and hoping people will somehow just “find them.”
You, however, are different—because you:
✔️ Have real credentials (not just an “I-healed-myself-so-now-I-coach” story).
✔️ Have a philosophy (low-carb? plant-based? intuitive eating? Own your stance!).
✔️ Care about long-term health, not just quick-fix results.
Make sure your website reflects that. Your about page should clearly explain who you are, why you do what you do, and what makes your approach unique. Clients don’t just buy services—they buy trust. Give them a reason to trust you over the influencer selling a “blood sugar detox” for $99.
The 5 Pages Every Diabetes Educator’s Website Needs
Every website needs a strong foundation. Here are the five pages you can’t skip:
1. Homepage
The homepage should immediately answer:
❓ Who do you help?
❓ What problems do you solve?
❓ How can someone work with you?
Your headline should be clear and specific—not vague or cute. (Ex: “Helping people with Type 2 diabetes lower their A1C without restrictive diets” is way stronger than “Empowering your health journey.”)
2. About Page
People want to know who’s behind the screen. Tell your story. Share your credentials. If you have personal experience with diabetes, mention it (it helps people feel understood). But keep it relevant—this isn’t a memoir.
3. Services Page
Clearly list your offers, pricing (if you’re comfortable), and next steps. A confused visitor does not book.
4. Blog (or Resource Page)
This is where SEO magic happens. Write about topics your audience is Googling right now. Think:
🔍 “Best breakfast for blood sugar balance”
🔍 “How to lower A1C naturally”
🔍 “Diabetes meal prep tips”
Every blog post is a passive lead generator—bringing in traffic long after you hit publish.
5. Contact Page
Make it easy for people to reach out or book a discovery call. No one should have to search for your contact form like it’s a hidden treasure.
SEO for Diabetes Educators: Get Found by Clients Searching on Google
Let’s get real—most of your ideal clients aren’t scrolling Instagram for solutions to their blood sugar issues. When someone is newly diagnosed with diabetes or struggling to manage their condition, what do they do? They Google their questions.
If your website isn’t optimized for search engines (SEO), you’re missing a massive opportunity to show up when people are actively looking for help. Imagine someone types, “Can I eat rice with diabetes?” into Google. If you have a well-written blog post answering that exact question, you could be the expert they find. And once they land on your site, they’re one step closer to booking a session, joining your email list, or following your content for more support.
So how do you actually optimize your site for SEO? It starts with knowing what your ideal clients are searching for. Think about the common questions you get asked in your practice—those are likely great blog topics. If you help people with Type 2 diabetes, you might write about:
- Best breakfast options for balanced blood sugar
- How to lower A1C naturally
- What to do when metformin causes stomach issues
Google loves fresh, valuable content, so regularly updating your blog with helpful articles is one of the best ways to rank higher and attract more traffic. But SEO isn’t just about blogging. You should also:
- Use keywords naturally throughout your site (especially in headlines and page descriptions).
- Optimize your site for local search if you work with clients in-person (Google My Business is key!).
- Ensure your site loads quickly—slow sites get penalized in rankings.
- Have clear calls to action so visitors know what to do next (book a call, download a guide, etc.).
SEO isn’t an instant fix, but it’s a long-term marketing strategy that keeps working for you—without you having to be online 24/7. Unlike social media, where posts disappear within hours, a well-ranked blog post can bring in new visitors for years. That’s the kind of marketing power your diabetes practice deserves.
The Biggest Website Mistakes That Cost You Clients
If your website isn’t bringing in clients, something is off. Maybe you spent time (or money) setting it up, but it’s just… there. Not getting traffic. Not generating leads. Not really doing anything except looking okay when you send someone the link.
The reality is, a website that doesn’t convert visitors into clients is leaking money, time, and opportunities to help more people. Here are the biggest mistakes I see diabetes educators making with their sites:
1. Your messaging is too vague.
People should immediately understand who you help, how you help, and why you’re the right person to trust. If your homepage just says, “Helping people live healthier lives,” it’s not specific enough. Instead, try: “Helping people with Type 2 diabetes lower their A1C without restrictive diets.” That tells the visitor exactly what they can expect from working with you.
2. There’s no clear next step.
A potential client lands on your site. Great! But then… what? If they don’t know what to do next, they’ll leave. Your site should guide them with clear, direct calls to action like:
✔️ Book a free consultation
✔️ Download my free guide: ‘5 Ways to Improve Blood Sugar Today’
✔️ Read my blog on meal planning for diabetes
3. You’re ignoring mobile users.
Most people browsing your website are on their phone—not a laptop. If your site isn’t mobile-friendly (or loads like it’s stuck in 2012), people won’t stick around. Google also prioritizes mobile-friendly sites in search rankings, so if yours is slow or hard to navigate, it’s costing you both visitors and SEO points.
4. It’s all about you—not the client.
Your website isn’t just an online résumé. It’s a tool to connect with people who need your help. Instead of writing long paragraphs about your credentials, focus on how you can help them. What problems are they facing? What results can you help them achieve? Position your expertise as their solution.
5. It doesn’t look trustworthy.
Let’s be honest—design matters. If your site looks outdated, cluttered, or like a DIY job gone wrong, it’s hurting your credibility. People are making split-second judgments about your professionalism based on how your site looks. A polished, well-organized site builds trust before you even say a word.
If any of these mistakes sound familiar, it’s not too late to fix them. A few simple tweaks can turn your website into a powerful tool that attracts, educates, and converts clients.
Should Diabetes Educators DIY or Hire a Website Designer?
Ah, the age-old debate—should you DIY your website or hire a pro? The answer? It depends on where you are in your business, your budget, and how much time (or patience) you have to figure things out yourself.
If you’re just starting out and need a simple, functional site to establish an online presence, DIY can work—especially if you use Squarespace or Showit, which make design easier. But let’s be real: just because you can DIY doesn’t always mean you should.
DIY websites often lack strategy, SEO, and the polish needed to build trust. I’ve seen too many health professionals throw together a basic site, only to realize later that it’s not actually doing anything for their business. And that’s the problem—if your website isn’t getting traffic or converting visitors into clients, it’s just taking up space.
So when does it make sense to hire a pro?
- When you’re ready to position yourself as an expert (not just “another diabetes coach”).
- When you want a site that’s built for SEO, lead generation, and conversions.
- When you’ve tried DIY, but it’s costing you too much time and frustration.
A well-designed site is an investment—but one that pays off by bringing in more clients, automating inquiries, and making you look like the professional you are. If hiring a designer feels out of reach financially, consider using a high-quality website template and customizing it to fit your brand.
At the end of the day, your website is a business tool. If it’s helping you grow, great! If it’s just sitting there, it’s time for a change.
Final Thoughts: Make Your Website Work for You
Your website isn’t just a checkbox on your business to-do list—it’s your biggest marketing tool. Done right, it will:
✔️ Attract the right people.
✔️ Build trust before they even contact you.
✔️ Convert visitors into clients (without you constantly hustling for leads).
So take a minute. Look at your website. Is it working for you—or just existing?
If it’s time for an upgrade, let’s make it happen. Your expertise deserves to be seen. And I’m here to help.
