As a private practice owner, your therapist website should be one of the top sources of new patients and clients for your practice.
It’s often the first impression potential clients have of you and your services. But here’s the hard truth: if your website isn’t actively attracting new patients and clients, it might be time for a rebrand and new website.
Think about it—when was the last time you gave your website a critical look? Does it truly reflect your current expertise, your unique approach, and the transformative experience you offer clients? Or is it a relic of who you were when you first started your practice?
What makes a great therapist website?
When putting together this list of great counseling website examples, there were a few things I looked at:
How does it look? As a web designer, obviously this is the first thing that I look at. How are they using their color palette, does the layout make sense, are the photos welcoming, and so on. I’ll be pointing out some of these factors in the examples below.
How does it work? I’m a huge advocate for form over function, even as a designer. Design is not the ONLY goal. How fast is the website? Is the text on the site legible? Do all of the links and buttons actually WORK on the site? Functionality is key to convert website visitors into clients.
Does it make sense? Unfortunately, a lot of counselor websites are too vague in their copy and what they do. To capture the potential client’s attention, we need the site to be engaging and clear. This usually comes down to clear messaging and copy, but layout is also a factor.
Remember, your website is working (or should be!) 24/7, even when you’re not. It’s your tireless marketing partner, your virtual receptionist, and your brand ambassador all rolled into one. If it’s not performing these roles effectively, you’re potentially losing clients to competitors whose websites are doing a better job.
Your website should be working for you, not under-selling you.
I offer full website design or simple one-page websites, both include SEO and tutorials on how to manage your own website without any ongoing fees with me. Contact me here to start growing your practice!
10 examples of great therapy websites
This list is in NO particular order! Many of these are clients of mine, so if you’re interested in getting your own therapy website built, I’d love to design a website for you!
Valentina Setteducate, Marriage and Family Therapist
Website: Valentina Setteducate
Mazi Robinson, Speaker and Therapist
Website: Mazi Robinson
Therapy With Joy
Website: Therapy With Joy
The Journey Center for Healing Arts
Website: The Journey Center for Healing Arts
Notice how these websites aren’t just visually appealing—they’re strategically designed to speak directly to their ideal clients. They understand that effective branding goes beyond a pretty color palette. It’s about creating an emotional connection and clearly communicating the unique value you bring to your clients’ lives.
Stress and Anxiety Center
Website: Stress and Anxiety Center
Body Image With Bri
Website: Body Image With Bri
Courtney Witt Counseling
Website: Courtney Witt Counseling
Cindy Shu Therapy
Website: Cindy Shu Therapy
Kiki McCray
Website: Kiki McCray
Collective Psychology
Website: Collective Pscyhology
Thinking about a therapist website redesign?
So, you’ve seen what’s possible with a well-designed, strategically branded therapy website. Now, it’s time for some honest self-reflection. Does your website measure up to these examples? Is it effectively communicating your value, attracting your ideal clients, and growing your practice?
If you’re feeling a twinge of doubt, or if you’ve realized your website could be working harder for you, don’t worry—you’re not alone. Many therapists outgrow their initial websites as their practices evolve and expand. The good news is, a rebrand can breathe new life into your online presence and reignite the growth of your practice.
I’d love to help you create a therapy website that perfectly reflects you as a counselor, and helps grow your private practice. You can check out my portfolio, or my client testimonials. I also have a post with resources on creating your own therapy website!
Your future clients are out there—let’s make sure they can find you.
