Does blogging still work? Is blogging dead? In today’s video, I’m sharing why I stopped blogging in 2019 and what I’m doing instead.
I started blogging for my business in 2013, but at the end of 2018 I said no more. And recently one of my followers actually asked me, why didn’t you stop blogging in 2019? Why? What made you decide to do that? So I decided I should finally share why I’m no longer blogging. So like I said, I started blogging in 2013 and I started with blogging weekly. At one point I was blogging twice a week. And then, in 2018, I switched to blogging every other week. But after five years of blogging, I had built up like 300 some odd blog posts. There was a lot of content on my website and I was also running a podcast and my YouTube channel.
And that’s part of why I stopped blogging because I wasn’t sure I could keep podcasting and blogging and keep up with the Youtube channel, it was a lot of content to be turning out. And so I decided, you know what, I think the blog needs to go, maybe not forever, maybe it’s just for now, but I decided to let it go.
And it wasn’t necessarily because I think blogging‘s dead.
I don’t necessarily subscribe to the idea that blogging is dead, but I do know that video and podcast content are really growing in popularity. But I found a solution that worked for me and for my audience. I’m always teaching my clients that content creation is such a great way to build awareness for your business so people know you exist and for building authority in your industry for getting more clients, for getting sales, even if it’s just digital products.
But part of that equation is also having content on your website. And so immediately everyone thinks blogging. That’s what I need to do. I need to blog. So I have content on my website and bring all this traffic, build authority, etc. But it’s not the only option. So this year I have been embedding my podcast episodes and my YouTube videos on my site as blog posts, but not just the podcast player and the youtube video by themselves.
I’ve been getting these episodes transcribed so there is text, so in case someone wants to read it they can. So this is really great for a couple of reasons. First, Google loves written content, so by giving them that content, they have a lot of data to read, so that’s great. But by having a podcast player or YouTube video or images inside of that blog posts, that’s more content and Google is like, oh, this is dynamic content. They have videos and podcasts and images inside of this blog posts, so it’s more engaging for the viewer.
But not only is Google happy, but now my followers are happy too because maybe they don’t want to listen to a podcast episode or watch a youtube video. They can still read about whatever I’m talking about. Now, most of the time I’m using Rev.com to get my stuff transcribed, but I’ve also used Temi and Otter as well. They do cost. It’s a very small investment, and for me it’s totally worth it because content marketing has helped build my business and my authority so, so much over the last several years. So I think it’s worth it.
