Website Redesign Case Study: Sleep Coach Gains 2k Keywords and More Sales: A Wix to WordPress Success Story
The Sleepyhead Coach is dedicated to helping tired parents reclaim their peace with science-based, age-appropriate sleep solutions. As a certified Newborn Care Specialist and Pediatric Sleep Consultant, Kaylee offers tailored advice and support to teach children independent sleeping skills, ensuring parents wake up refreshed and less reliant on caffeine. This website redesign project began when the SC team faced challenges with their Wix site: lack of organization, minimal personality, and...
How to Handle Google Consent V2 as a Business Owner
In 2023, a new law called the Digital Markets Act was put into effect. Its goal is to make online business fairer by overseeing big companies like Google and Facebook. This law affects small businesses too, especially those that use these big platforms to run paid ads. Simply put, the Digital Markets Act requires big companies like Google to make sure advertisers on their platforms are getting proper permission from people visiting their websites. If they don't, they could be fined. So, Google...
Ruby Oak Nutrition 5X’s Traffic: From 3,000 to 15,000 Monthly Visits After a Website Redesign
Ruby Oak Nutrition, an inclusive, non-diet nutrition counseling practice, offers a variety of nutrition support for adults and children. Our goal was to create a more professional website that also allowed Christine to grow into her group practice, and become the go-to eating disorder nutrition counseling practice in the Raleigh, NC area. As with all of my client projects, I also wanted to help her increase her reach with organic search! The old website, built on WordPress, lacked personality...
From Revenue to Tools: What 200 Business Owners Have to Say About Running a Business in 2024
Ever wonder what’s really going on behind the scenes of online businesses? A few weeks ago, I decided to get to the heart of that question. I reached out to 200 online business owners—people just like you and me—who were kind enough to share the nuts and bolts of their day-to-day operations through my "State of Online Business" survey. The group included everyone from those just starting out to seasoned pros who've been in the game for years. They shared details like their annual revenue, the...
Transforming WiseKinde’s Education Website: Enhancing User Experience and Increasing Bookings
WiseKinde, a math tutoring company, offers both in-person and virtual sessions that transform the way students and parents (like you!) approach math. With a team of outstanding educators, they're ready to support you every step of your math journey. Our goal was to create a user-friendly website that not only captures the essence of WiseKinde’s brand but also effectively reaches more parents. The new site aimed to triple their 1-on-1 session bookings and successfully launch a new program. The...
How to Replace Your Google Business Profile Website (Closing March 2024)
You heard right, Google is shutting down its website builder. Google has announced that all websites made with Google Business Profiles (which are basic websites powered by the information on your Business Profile) will be shut down in March 2024. After that point, websites made with Google Business Profiles will be gone and customers trying to visit your site will be redirected to your Google Business Profile instead. The redirect will only work until June 10, 2024. This means that if your...
Reverse Engineer Your Customer Outreach in 2024
It's time to try a new strategy for customer outreach. Traditional methods of attracting clients and getting client referrals are no longer sufficient. In this blog post, we're diving into a mindset shift, reimagining and reverse engineering how we think about and get clients and referrals. We're looking at how to transform your business into a beacon for potential clients, where they're drawn to you through new strategies. This change is about moving beyond the "conventional" playbook and...
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