Thinkific vs Teachable vs Kajabi Overview
If you're a dietitian, nurse practitioner, physical therapist, or other health professional building your first course or membership, here's the short version: Thinkific is the best fit for most practitioners, Teachable is the cheapest way to test a single course idea, and Kajabi only makes sense if you plan to run your entire business inside it — which I don't recommend for private practice owners, and I'll explain why. I've spent 15 years building websites for health and wellness practices,...
What We Can Learn From Taylor Swift About Branding
When it comes to creating an enduring and adaptable brand, Taylor Swift is nothing short of a marketing genius. Her ability to stay relevant, connect with fans, and build a brand that evolves seamlessly is something any business can learn from. As someone who has been to two Taylor Swift concerts and follows her online, the first thing that stands out to me is how much thought she puts into the experience of her brand. Taylor Swift is a master of creating an experience with everything...
Getting Started with Passive Income ft. Shannan Monson
Meet Shannan Monson, a former registered dietitian who began her career as a personal trainer. Her journey in the health and wellness industry started with a short-lived career as a college athlete. However, after years of working in gym settings, she realized she needed a more sustainable way to balance work, family, and financial stability. This realization led her to the world of passive income. The Discovery of Online Income Opportunities Shannan discovered that people were making money on...
Wix vs Squarespace for Dietitians
Choosing the right website builder can feel like a big decision, especially when your online presence is such a huge part of your business. Whether you're showcasing your work, launching an e-commerce site, or just trying to build your personal brand, platforms like Wix and Squarespace are often the go-to options. But which one is actually the best fit for you? Let's break it down so you can confidently pick the right tool for your website. It's not just about picking a website builder; it's...
Creating Your About Page as a Dietitian
If writing your About page feels weird and awkward... you’re not alone. I can’t tell you how many of my web design clients say something like: “Ugh, I don’t know what to put here. Do I talk about myself? Do I list my degrees? Do people even care?” Tour About page isn't just a place to say "hi." It's usually one of the most-visited pages on your whole site, and for a lot of potential clients it's the page that decides whether they trust you enough to book. And it is not one page to just slap...
Why Your Website Isn’t Bringing You Clients
If you're a business owner, you probably have a website, but it might just be sitting there – so let's talk about how to increase website sales conversions (and why you might be attracting the wrong clients). You're not a web designer, so you're not sure if what you have is actually working. I've optimized my website and social media to work harder for me -- which results in a growing social media following, email subscribers, and being booked out for four months. If you're spending the money...
My Website Doesn’t Show Up in Google Search (How to Fix It!)
If your private practice website isn't showing up on Google, it's almost always one of three things: Google hasn't indexed your site yet, something on your site is blocking search engines, or your site is indexed but doesn't have enough optimized content to rank. It's frustrating — but it's fixable, and you can diagnose most of it yourself in the next ten minutes. After auditing hundreds of therapist, dietitian, and practitioner websites since 2011, I can tell you the most common culprit isn't...
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