Best Wordpress Theme for Dietitians and Nutritionists
Let’s face it: you already make a million decisions a day—from what to cook for dinner to what reel to post this week. So when it comes to picking a WordPress theme for your dietitian website? Let’s simplify. Hi, I’m Jess—a web designer who lives on meal prep, Diet Dr Pepper, and twisty thrillers—and I help dietitians and nutrition pros get websites that actually bring in clients. I’ve worked with dozens of dietitians, and the #1 thing I hear when they come to me is: “I just want something...
Why ‘Teaching What You Know’ Isn’t Always Best with Tara McMullin
In the world of online business, we often hear the advice to "teach what you know." However, Tara McMullin, a seasoned entrepreneur, challenges this conventional wisdom. She shares her journey of shifting from a traditional business coaching model to a community-based business model, emphasizing the importance of sharing experiences over giving advice. (Tara's interview originally featured on my podcast that no longer exists, but I've kept the transcript here!) The Evolution of Tara's Approach...
Creating Your About Page as a Dietitian
If writing your About page feels weird and awkward... you’re not alone. I can’t tell you how many of my web design clients say something like: “Ugh, I don’t know what to put here. Do I talk about myself? Do I list my degrees? Do people even care?” Here’s the thing: your About page is not just a place to say “hi.” And it is not one page to just slap together, because a study by KoMarketing found that 52% of visitors want to see an "About Us" page immediately after landing on a company's...
Why Your Website Isn’t Bringing You Clients
If you're a business owner, you probably have a website, but it might just be sitting there – so let's talk about how to increase website sales conversions (and why you might be attracting the wrong clients). You're not a web designer, so you're not sure if what you have is actually working. I've optimized my website and social media to work harder for me -- which results in a growing social media following, email subscribers, and being booked out for four months. If you're spending the money...
My Website Doesn’t Show Up in Google Search (How to Fix It!)
If you've ever found yourself frustrated because your website doesn’t show up in Google search, you’re not alone. Many business owners experience this when they launch a new website or even after tweaking their existing one. Here’s the thing—getting your website indexed and ranked isn’t always straightforward, but it’s not impossible either. Let’s dive into why your website might not be appearing in Google search results and how you can fix it. Why Your Website Isn’t Showing Up in Google...
Contracts for Fitness Professionals: An Interview with Rachel Brenke
There are three major layers of protection that you need to have as a health or fitness caoch. There’s more, but these are kind of boiled down to a quick three that you can jot down. The first two are business formation and insurance.
Mastering Health and Wellness PR: An Interview with Brittney Lynn
Health and wellness PR can be a game-changer for growing your brand, increasing visibility, and building credibility in your niche. Whether you’re a dietitian, personal trainer, or wellness entrepreneur, public relations can help you reach new audiences, drive more traffic to your website, and even boost your SEO. To shed light on how small business owners can get started with PR, I sat down with Brittney Lynn, a seasoned PR expert. Why Health and Wellness PR Matters Many of my clients don’t...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: