Contracts for Fitness Professionals: An Interview with Rachel Brenke
There are three major layers of protection that you need to have as a health or fitness caoch. There’s more, but these are kind of boiled down to a quick three that you can jot down. The first two are business formation and insurance.
Mastering Health and Wellness PR: An Interview with Brittney Lynn
Health and wellness PR can be a game-changer for growing your brand, increasing visibility, and building credibility in your niche. Whether you’re a dietitian, personal trainer, or wellness entrepreneur, public relations can help you reach new audiences, drive more traffic to your website, and even boost your SEO. To shed light on how small business owners can get started with PR, I sat down with Brittney Lynn, a seasoned PR expert. Why Health and Wellness PR Matters Many of my clients don’t...
When is it Time to Rebrand?
So, when might you need to rebrand? When do you need a refresh, and when do you need a complete upgrade? I see it all the time in Facebook groups. "I hate my logo....""I think I need to update my website, maybe my logo? I'm not really sure....""I can't decide if I need to completely re-do my logo or just freshen it up a bit...." Four instances in which you should consider rebranding: Your business has changed. This may seem obvious, but people still ask if they need to change their logo if...
How to Handle Pricing and Sell Yourself as a Personal Trainer
Selling your services as a personal trainer can feel weird. Especially when you’re the product. Most personal trainers didn’t get into this work because they love sales... but if you’re running your own business, you’ve gotta be able to talk about your offers with clarity and confidence. Not just for your bottom line — for your peace of mind too. Because at the end of the day, if people don’t see the value in what you offer, they’re not going to pay for it. Let’s talk about how to fix that. 1....
Health and Wellness Niches: Finding the Right One for You
What niching down is, is really helping establish you as the expert and a professional, and it helps you identify who you are, what you do, and then your target market or your target audience would be who you’re helping.
How I Use Google Apps to Stay Organized
Staying organized is obviously a big key to success as a service-based business owner, which is why I use Google apps in business. But with countless hats you need to wear to keep your business running smoothly (not to mention needing to manage multiple clients and maybe even contractors), staying on top of everything can definitely be a challenge. In my own business, I use a few simple apps and tools to help me stay productive and manage client work effectively. Which tools and apps are my...
Should Personal Trainers Focus on a Website or Facebook Page First?
So today's topic is, do personal trainers need a website? I actually saw come up recently in a Facebook group and I chimed in on this post and so did several other people, so I kind of wanted to dive into this topic. I think it's actually something that has come up several times in my own audience. Another related question I get is, what would you suggest first – starting with a Facebook page or Facebook group or creating a website? My first thought is, why not do both? It takes all of what,...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
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