SEO for Personal Trainers: Why It Matters & One Quick Win to Get Started
As a personal trainer, your primary focus and passion is helping clients achieve their fitness or strength goals. But if no one can find you online, how will they know you exist? In today’s world, having an optimized website is just as important as your coaching expertise (especially with Instagram's constantly changing algorithm). Search Engine Optimization (SEO) is the key to ensuring potential clients can find you when they search for personal training services. If you’ve been relying on...
Why Health Pros Need to Speak Up to Stand Out
Branding isn’t just about colors, fonts, or a perfectly curated Instagram feed—it’s about taking a stand. In this episode of the BrandWhys podcast, I break down why having clear, bold opinions in your brand messaging isn’t just a nice-to-have—it’s a necessity in 2025. Think about it. How many times have you scrolled past yet another fitness influencer’s post about macro counting or a generic “beach body” routine? The industry is cluttered with surface-level advice, and if you don’t take a...
How I Use a 52-Week Email Sequence in My Business
Alright, let’s talk about email marketing for a minute. If you're like most business owners, it feels like a never-ending struggle of constantly creating content, coming up with catchy subject lines, and keeping up with the "perfect email schedule." Am I right? Well, here’s the kicker: up until last week, I hadn't sent a manual email to my list since October, and January was still my biggest revenue month ever. (There were a few emails to promote my free summit, but no "usual" emails.) Now,...
Messy Action and Breaking Stereotypes with Laura Sinclair
In the world of entrepreneurial mothers, there's a common myth that everything has to be perfectly planned before taking action. But what if success actually comes from diving in before you're 100% ready? Laura Sinclair, founder of This Mother Means Business, embodies the philosophy of messy action—taking bold steps forward without waiting for perfection. Her journey proves that entrepreneurship doesn’t have to follow a rigid roadmap. Instead, it's about building, adjusting, and evolving in...
DJI Osmo Pocket 3: The Ultimate Pocket-Sized Camera for Creators
Watch out workout videos and recipe tutorials... capturing stunning footage has never been this compact and effortless. Enter the DJI Osmo Pocket 3. I just got my DJI Osmo Pocket 3, and if you're an online business owner in the health and fitness space—whether you're sharing workout routines, filming recipes, or vlogging your wellness journey—this pocket-sized powerhouse might just be your new best friend. But the Osmo Pocket 3 isn’t just for fitness enthusiasts. Its versatility, portability,...
Reasons to Rebrand Your Health or Fitness Business (Before You Lose Clients)
When is it actually time for a rebrand? It's not just when you're bored with your colors or feeling kinda blah about your website! After spending over a decade in this space and working with literally hundreds of business owners, I've noticed there's a big difference between wanting a rebrand and needing one. Sometimes we get caught up in what everyone else is doing or feeling like we need a change when what we really need is clarity on whether our current brand is actually serving our bigger...
Melanie Benson on Rebranding for Visibility and Impactful Business Growth
Branding is more than colors, logos, and fonts—it’s about energy, clarity, and impact. In this episode of the BrandWise podcast, I spoke with Melanie Benson, an authority amplifier who helps entrepreneurs move from being best-kept secrets to industry leaders. Melanie shared the importance of aligning your brand with your mission and energy, and how making strategic shifts can transform your business. Why Melanie Knew It Was Time to Rebrand Melanie has been in business since 2000, meaning she’s...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: